Did you know that only 22% of businesses are satisfied with their conversion rates & 62% of marketers say improving SEO, growing their organic presence is their top marketing priority? We think that building your audience is what matters! Your audience must be able to engage with your brand name, your values, and your product, to build a lasting relationship and association with your company. Increase traffic to your website but also builds trust. You wonder how?
One of the main marketing strategies that can help build a successful Internet business is search engine optimization (SEO), the process of adjusting your website to the algorithms that search engines use to rank websites.
Content includes the words on the page, but also the images and other multimedia that are used. Having useful and usable content, that is well structured, and easily found is vital to improving the user experience of a website.
Developing a marketing strategy is vital for any business. It takes a lot of time and effort to develop and maintain an efficient marketing campaign that fit for your intended audience.
Cups of coffee
Pints of beer
Digital marketing Manager at Bisnode Southern Market and Lecturer & Mentor GEA College
Sandra’s led various international digital campaigns, introduced Scrum method to her marketing department and is currently responsible for digital presence in four countries: Slovenia, Croatia, Bosnia and Herzegovina and Serbia. She is also a lecturer for digital marketing at GeaCollege - business school and was among Top 5 AmCham Young Professionals of 2017.
Data dancing, Data-driven marketing
Co-Founder at Alledio
Tadej Muršič has studied Marketing Communications at the University of Westminster in London, UK and has over 10 years of experience in the fields od marketing, digital marketing and strategic service & product design. Tadej has recently co-founded his second startup Alledio, which is creating a smart thermostat for commercial buildings and is about to launch in summer 2018.
Digital Marketing Consultant
Mili Ibrulj, owner of consulting company for digital strategy - "Megi". He studied at the Zagreb School of Economics and Management and possesses a Master of Sience degree in SEO and Web Analytics, he builds his work experience in Austria and Germany before returning to Croatia.
How to understand digital analytics
Senior Performance Marketing Specialist and Google Certified Trainer at 404 agency
Team leader of the 404's performance marketing team with 5+ years of work experience in digital marketing. Since 2015. a Google Certified Trainer that has handled numerous offline and online training sessions for agencies, business individuals and students. Returning guest lecturer at the Faculty of Economics and Business in Zagreb and many more.
How to plan cross-channel digital advertising campaigns
CMO + partner at svinaweb
Leader of svinaweb team for digital marketing, Bruno Filipović is happy to share his experience gained by working over the last five years on more than 300 digital projects. He actively lectures at the Academy of Digital Marketing in the area of analysis and planning, content creation and web pages, Google AdWords, Facebook, e-mail marketing and Analytics. Apart from digital marketing, he loves music and rock climbing.
How to make a profitable Google AdWords...
Outreach Specialist and Content Strategist at Point Visible
Dario is a content strategist and editor here at Point Visible. When he isn’t neck deep in outreach projects and editorial calendars, you will most likely find him designing a custom graphic for a random post. If he isn’t at home or at work, there is a good chance he is throwing some weights around in the nearest gym.
How to build links and brand awareness through blogger outreach in 2018
Account Manager at Arbona Ltd
Dario Horvat is an account manager at Arbona d.o.o. He is there since the beginning of Arbona that has grown from a small company from the island of Rab to a company with three branches throughout Croatia. Today, among other things, he leads communication with clients and is one of the representatives of the company.
How to define metrics and measure the success..
Owner at Inteligentna kuća d.o.o
Davor Prpić has studied Business organization and management at the Faculty of Economics in Zagreb and has over 15 years of experience in the fields of project and operations management, digital marketing and sales, market research and analysis, strategic planning and sales process management, hardware and software development. Davor is founder of company Inteligentna kuća Ltd which defining for clients a sales strategy and digital marketing strategy.
CRM Process Automation
Impressions from Conference
"It was great, interesting topics, great presentations and lots of coffee."
"There was lots of fun. I learn some new things that might help me in future."
23.03.2018. - Before Lunch
08:30h | Check In
09:00h | Gathering
09:30h - 10:00h | Opening Presentation
10:00h - 10:45h | Presentation: Tadej Muršič - Digital Trends
The digital marketing and product trend briefing rapid overvire how the digital is going into the physical, we will talk all about from cheap seonsors to AI, how to design a marketing strategy to win over the algorithm and how can audiences buy-in without buying anything.
10:45h - 11:30h | Presentation: Bruno Filipović - How to make a profitable Google AdWords campaign?
This presentation will show you on practical examples of how to align AdWords with web content, other online promotion channels and the fact that most customers are not ready to buy right away.
11:30h - 12:00h | Coffee Break (Sponsored by Frank)
12:00h - 12:45h | Presentation: Dario Supan - How To Build Links And Brand Awareness Through Blogger Outreach In 2018
12:45h - 13:30h | Presentation: Iva Obrovac - How to plan cross-channel digital advertising campaigns
13:30h - 14:30h | Lunch
Great meals from Lunch.hr
23.03.2018. - After Lunch
14:30h - 15:15h | Presentation: Dario Horvat - How to define metrics and measure the success of a new website
15:15h - 16:00h | Presentation: Mili Ibrulj - How to Understand Digital Analytics - No Google Analytics!
16:00h - 16:15h | Coffee break (Sponsored by Frank)
16:15h - 16:45h | Presentation: Davor Prpić - CRM Process Automation
16:45h - 17:30h | Presentation: Sandra Kecman - Data dancing, Data-driven marketing
This involves understanding the data you already have, the data you can get, and how to organize, analyze, and apply that data to better marketing efforts.“Nobody puts Baby in the corner.” the most iconic line from Dirty Dancing movie comes to mind if you think about the fact that everything we do on the internet generates data and we just leave it there. This has to change and our (Baby) Data needs here time to shine and take her acting role in decision making process.
17:30h - 18:00h | Closing remarks
Workshop - Limited to 30 places
09:00h - 13:00h | Sandra Kecman - Workshop: Digital practical exercises
Through a real example we are going to take a step by step approach of marketing strategy basics. We are going learn how to use and take advantage of some of the most practical marketing tools and media channels. You will learn all the tips and tricks that will help you navigate the exciting world of digital marketing.
|09.00 – 09.15||Intro and set-up|
|09:15 – 09:30||Informational gathering & SEO tools|
|09:30 – 10:30||PPC|
|10:30 – 10:45||Coffee Break|
|10:45 – 11:00||Display|
|11:00 – 12:00||Social Media|
|12:00 – 12:30||E-mail + GDPR law|
|12:30 – 13:00||Analytics|
13:00h - 13:30h | Experimental Talk: Tadej Muršič - First Principles Thinking
In this experimental talk, we will explore the concept of "First Principles Thinking" which has been roughly described by Elon Musk as his formula for finding original solutions for complicated problems.
Tadej Muršič – Digital Trends
Bruno Filipović – How to make a profitable Google AdWords Campaign
Dario Supan – How to build links and brand awareness through blogger outreach in 2018
Iva Obrovac – How to plan cross-channel digital advertising campaigns
Dario Horvat – How to define metrics and measure the success of a new website
Mili Ibrulj – How to understand digital analytics
Davor Prpić – CRM process automation
Sandra Kecman – Data dancing, Data-driven marketing
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